At EllisDon, building a community is just as vital as building infrastructure. That’s why we’re collaborating with Play Forever and the Canadian Tire Jumpstart Foundation to support Thrive, a basketball program that reflects this belief in action—combining purpose-driven partnerships, hands-on leadership, and a deep commitment to social impact. From a successful run in Toronto, Ontario, to the newest launch in Victoria, British Columbia, Thrive is more than a sport initiative; it’s a lifeline for youth, powered by mentorship, inclusion, and the values we stand for.

More Than Basketball

From three-on-three basketball leagues to Sunday morning breakfast hoops, Thrive is built on three pillars: safe sport, nutrition, and mentorship. It is designed to meet youth where they are—physically, emotionally, and socially. Sessions are held in schools and community spaces across Greater Victoria, Sooke, and Saanich, with a focus on middle school-aged youth.

Activities include basketball, leadership discussions, and team-building exercises, all led by local mentors and university athletes who reflect the diversity and experiences of the participants. Each session ends with a shared meal, donated gear, and a moment of recognition—whether it’s a jersey earned or a “badge of honour” for living respect through the game. 

“We’re creating spaces where youth feel seen, supported, and empowered—right in the neighbourhoods we’ve helped shape,” said Al-Salem. “At EllisDon, we know that building community takes more than bricks and mortar and that there are people and organizations perfectly positioned to help us build programs like Thrive. These collaborations show that building community takes consistency, care, and showing up for young people in ways that prove we’re invested in who they are and who they’re becoming.”

Each session is bookended with conversation, including a meal – usually pizza – and a miniature awards ceremony to recognize the respect and effort shown over the course of the afternoon.

“It’s special when your program aligns with the values of organizations like EllisDon and the change they’re looking to make at that level,” said Clint Hamilton, volunteer coach and mentor with Thrive. “It’s a reflection of EllisDon's belief that building community starts with our young people and is just as vital as building infrastructure.”

Mentorship That Matters

Thrive’s approach is deeply intentional. They've brought in mentors like the University of Victoria’s Reynaldo “Rondo” Robinson, an All-Canadian athlete with a story that resonates. The result? A program where kids of all backgrounds—many of whom have never played basketball—show up week after week.

The program’s success lies in the stories it tells—the five Indigenous girls from Port Renfrew who traveled hours to participate, and who, for the first time, felt included. Or the Kurdish refugee father who cried after seeing his son smile for the first time in two years. Or the boy under pressure from harmful outside influences and how, through Thrive, he has a place where he can make positive connections.

“We see the impact in the parents, teachers, and principals,” said Al-Salem. “We’ve had parents in tears because—for the first time in years—they’re seeing hope in their children. There’s an adage in this kind of work: it only takes one—one caring adult, one person to make someone feel like their presence is important, and you can quite literally change someone’s life. That’s what EllisDon’s support represents: hope in communities and spaces that have long struggled. We embraced that opportunity and delivered nothing short of excellence.”

Looking to support programs like Thrive? Visit www.playforever.ca to donate and learn more.