Exit 10 - Al Hamra Entertainment Complex
Saudi Entertainment Ventures Company (SEVEN)
Riyadh, Saudi Arabia
Culture & Recreation
Exit 10 Al Hamra Development will be Riyadh’s most sought destination. The development is a two-level facility with four unique entertainment districts situated around a large indoor atrium with connection to an outdoor public space themed around Futurism catering for every demographic in the city, a place for everyone to enjoy and relax.
Situated in a unique location on the intersection of the eastern ring road and King Abdullah road with proximity to two metro stations the development will become the destination for entertainment & leisure for the residence of Riyadh designed to be an inspiration to the future generation and a city icon with an eye on the heritage and culture of the Kingdom.
Exit 10 is TOPAZ Architecture type that will feature a core of high end adult, teen and family entertainment options supported by a selection of luxury dining and retail creating a new and extraordinary mix of attractions unlike any other in the world.
Entertainment attractions programs mix for Exit 10 are as follows:
AMC Cinema – multi-screen cinemas with IMAX experience included.
Ride based FEC - linking to a global IP, the intention is to have rides larger than in the current market with a high level of theming - large volume will ensure space for a spinning coaster, uni-coaster, and darkride will be anchors to more than 12 rides. Targeted to tween & teens, an arcade space with a redemption also will ensure a repeatable experience.
Discovery Education - Exclusive to and SEVEN KSA and the first Discovery edutainment, FEC of its kind in the world encompassing adventure, immersion in nature and makers space attractions using all the years of footage from Discovery’s portfolio.
Hub-less Ferris Wheel - 1st of its kind attraction outside North America the wheel is 22 meters high and takes in the full atrium & external space views with a coffee shop as you walk through the middle.
Wave house - First Wave/flowhouse attraction in KSA in the center of the main atrium with DJ, Great food and surfing action.
E-Karting - IP branded multi level E-karting, 16 karts, state of the art technology looping in and out of the thrill district atrium.
Sky diving Experience - Exclusive to SEVEN the kingdoms first indoor sky diving tunnel 14 ft in diameter and in the center of the Wonrder Atrium.
Clip and Climb - Bouldering, abseiling and climbing for all ages in a fun, safe environment using the latest technologies.
Black events box - Multi faceted and interchangeable event space, expected to hold exhibitions, live shows, craft exhibitions, comedy clubs, gaming events.
Bowling - A unique Avatar Bowling concept gamifies, personalizes and enhances the usual bowling offering to create a new futuristic take on an entertainment classic.
The public realm in Exit 10 plays an important role in the visitor experience. While it comprises ‘circulation space’ between plazas, districts and attractions, it is also an attraction in its own right. The public space will accommodate activities and interactive components and will provide a canvas for the thematic overlay and signature attractions.
The food and beverage offer in Exit 10 has been compiled to achieve a critical mass that will make dining, in its own right, a reason to visit the complex. The design of the complex will complement the dining offer and encourage people to visit the complex. The placement, curation and configuration of the dining offer will facilitate ‘cross spending’ with the entertainment attractions and activities.
The scope of services included full Project Management Services throughout all design, tender and post contract stages including the Concept Design validation stage. The Scope of Services includes all construction work, overlay theming, show elements, attractions, entertainment and all interface, programming and coordination between those works.